Make data sexy with Verizon Connect
Quite the cliche brief but the team at Praytell battled through endless rounds of feedback, a lack of client assets, and introducing a new brand identity. This resulted in some of the best looking motion content to ever grace a corporate social media page as well as a significant learning opportunity for both client and agency.
AB testing stills vs gif was an important first step in order to plan how much time / money was necessary to drive the desired engagement. Motion ended up being the most effective method of generating clicks across all channels, other than LinkedIn which required still versions of all our content (pictured above).
The team established a variety of styles according to different features of the Verizon Connect service and content within the clickthrough.